Metromoheim Museum Exhibit Materials
The client needed branded materials for an upcoming art exhibit, which included an artist-feature catalog, a newsletter, and a New Year’s Eve greeting card.
Featured Artist Catalog
New Year’s Greeting Card
FRONT & BACK
INSIDE
Monthly Newsletter
Key Takeaways
Consistency is Crucial
Maintaining consistent layouts and a cohesive visual language across branded marketing materials is essential for creating a seamless experience when your audience is exposed to and engages with your brand through various avenues.
Experimentation is Invaluable
Experimenting with textures, layers, and artistic elements to create engaging and dynamic digital designs is so important for uncovering new ways to communicate through design. Some of my best ideas are discovered when I’m just playing around during my brainstorming and conceptualization phase.
Grid Systems for Uniformity
Utilizing grids can significantly streamline the design process, particularly in larger projects with multiple pages or sections, like this one. The role of space and scale played a part as well in helping to convey the significance of featured artworks without taking away from the overall design of the branded piece.
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