cynthia jones jewelry
What began as a beloved local Santa Fe handmade jewelry shop has evolved into a promising online retailer.
MARKETING GOALS
Polish online presence
Enhance customer experience
Find the SEO sweet spots
Boost online conversions organically and through promotional ads on Meta and Google
REAL RESULTS
New Website Design / Improved User Experience
Nearly doubled on-site engagement (increased user events by 176.3%, engaged sessions more than doubled)
Email Marketing
Open rate increased from 31.6% → 57.8%, and click rate grew from 1.6% → 5.8% over 6 months
Meta Ads
2.7x avg. ROAS across all Meta ad campaigns (9.8x ROAS on top-performing video ad)
Organic search performance
Boosted organic search revenue by 92%.
Overall Increase in
Revenue by 338%
AOV by 29%
solutions provided
Digital Marketing Strategy
Web & UX Design
Blogging & Content Development
Brand Building
Search Engine Optimization
Email Marketing
stellar email marketing solutions
Through a calculated approach to timing, content, and design, Cynthia Jones Jewelry has seen measurable connection rates that demonstrate how thoughtful email strategy can cut through digital noise to reach the right customers at precisely the right moment.
AVERAGE OPEN RATE
71%
AVERAGE CLICK RATE
5.66%
new & improved website design
Before
After
content development
website, collections, and product pages
To honor the soul of Cynthia’s pieces, I approach each feature as its own story, crafting content for collections and products that allow each to breathe with the attention and reverence they deserve.
email marketing campaigns
Cynthia has a clear vision for introducing her latest collections to her followers: poetic, evocative copy that channels her voice while celebrating the themes of each collection.
ad creative & performance
Navigating Digital Complexity with Strategic Artistry
Orchestrated a series of precisely calibrated video campaigns for Meta Ads, transforming digital complexity into measurable marketing success. My approach balanced calculated strategy with creative dynamism, crafting content that resonates in the ever-evolving social media landscape.
Real Results
By mapping uncharted territories in social advertising, my video content achieved breakthrough performance metrics that demonstrate the power of controlled innovation:
Capsule Collection campaign achieved an astronomical 42x ROI, showcasing our ability to transform strategic precision into explosive growth
Engineered engagement rates consistently exceeded platform benchmarks, with CTRs ranging from 7-9.52%
Product catalog promotions featuring lifestyle imagery generated a stellar 10.28x ROAS
Black Friday/Cyber Monday initiative navigated peak season chaos to deliver above-average engagement and conversion rankings
The holiday gift guide campaign particularly exemplified this balance, achieving a 9.52% CTR through carefully orchestrated storytelling and offer presentation.
