career achievements
Explore strategic journeys being discovered across digital and marketing universes.
at-a-glance achievements
Web & UX Design
Increased checkouts by 58% and adds-to-cart by 27% after UX enhancements to product + cart pages for Scout & Nimble
Achieved over 383K product pageviews in 18 months through engaging layout, featured video, and branded content tabs for Scout & Nimble product pages.
Email Marketing Metrics
Boosted Cynthia Jones Jewelry’s average order value by 180% after migrating to Klaviyo and implementing new design/segmentation strategy
Increased Scout & Nimble’s campaign revenue by 89% post-Klaviyo migration and audience refinement
SEO Improvements
Drove 2,000+ organic blog clicks through SEO-rich content for Scout & Nimble, with keywords ranking as high as #1.5 and CTRs up to 9.3%
Grew collection page traffic by over 28% period-over-period through targeted on-page SEO improvements
Copywriting
Increased email revenue per campaign by 42% and average order value by 34% through refined messaging and strategic segmentation
Grew monthly blog traffic from 53K to 90K clicks with SEO-focused content that achieved 220% increase in search impressions
Elevated email engagement with 14% higher open rates while reducing opt-outs through audience-specific storytelling
