scout & nimble
luxury furniture & decor e-com brand
WEB & GRAPHIC DESIGN | UX DESIGN | SEO | EMAIL MARKETING | CONTENT DEVELOPMENT
at-a-glance achievements
As the digital experience navigator and marketing constellation architect for Scout & Nimble, I orchestrate comprehensive campaigns across multiple channels while mapping strategic pathways through our entire ecommerce ecosystem.
Web, Graphic, & UX Design
New product page designs
28% increase in total pageviews and monthly average pageviews (increase from 168,011 to 215,463)
27% increase in total and monthly average adds to cart
New cart and checkout page designs
58% increase in checkouts started from cart page (from 5,255 between Jan-Oct 2024 to 8,309 between Nov 2024 - July 2025
Email Marketing
Segmentation strategy
9% increase in average click-through rate
180% increase in average revenue per campaign (over $1,300 average per email)
Intentional Copy & Design
Campaigns sent following my taking on email marketing strategy are making their way to the top 10 performance-metric lists for all content categories (trends, new arrivals, promotions, brand features, etc.)
SEO & Content Strategy
SEO-informed e-commerce collection pages and blog posts
Research-based page creation has led to high-volume visibility and strong mid-funnel intent
Drove 2K+ organic blog clicks with top-ranking content for high-intent keywords, with the top three terms achieving up to 9.3% CTR and #1.5 average position on Google
areas of focus
Digital Marketing Strategy
Web & UX Design
Blogging & Content Development
Graphic Design
Search Engine Optimization
Email Marketing
email marketing excellence
Through strategic and on-brand content development, mindful segmentation, and precision email design, I navigated Scout & Nimble through new revenue territories, orchestrating campaigns that became their highest-grossing campaigns to date.
VIP Early Access to Memorial Day Sale
Date: May 16, 2025
Revenue: $21,452
Open Rate: 37.8%
Click Rate: 54.3%
AOV: $2,145
User-Generated Content Memorial Day Sale Push
Date: May 28, 2025
Revenue: $21,035
Open Rate: 45.5%
Click Rate: 33.1%
AOV: $10,517
Presidents’ Day Sale Extended for VIPs
Date: Feb 22, 2025
Revenue: $12,927
Open Rate: 66.3%
Click Rate: 86.4%
AOV: $4,309
enhanced user experience
E-commerce Product Page UX and Layout Designs
Old Product Page Design
Updated Cart Page
Desktop Before
Desktop After
Updated Mobile Design for Ensured Responsiveness
top blog posts
Extensive Pinterest and Google keyword research and proper SEO implementation has boosted these posts below, written by yours truly, to the most visited posts on our blog, which has a community of over 1 million readers.
3 tips for mixing & matching leather & fabric sofas
My first blog post as the SEO and blog manager at Scout & Nimble, this topic was given to me by the Scout & Nimble founder and lead designer for our sister company, Bodine White. One of her favorite approaches to spaces with two sofas was to mix and match leather and fabric. With the proper research and on-site implementation, this post has been comfortably sitting in the top three most-visited blog posts on the Scout & Nimble blog since it was published.
organic modern interior design style feature
A top-performing blog post since it’s publication in October of 2021, the design style feature I wrote on Organic Modern Interior Design has remained a top-ten landing page on our blog. Extensive market and trend research uncovered a rise in searches related to this style, which prompted me to add this topic to the content calendar and get something engaging, SEO-friendly, and on-brand on the blog and added to Pinterest as soon as possible.
key elements of modern traditional design
Harnessing the power of the Organic Modern design style feature post, we jumped on the rising trend of modern traditional and published an informative post outlining the key elements of what embodies this interior design style. Published in January of 2023, this post has among the top five most-visited since it was written.