scout & nimble
luxury furniture & decor e-com brand
WEB & GRAPHIC DESIGN | UX DESIGN | SEO | EMAIL MARKETING | CONTENT DEVELOPMENT
at-a-glance achievements
As the digital experience navigator and marketing constellation architect for Scout & Nimble, I orchestrate comprehensive campaigns across multiple channels while mapping strategic pathways through our entire ecommerce ecosystem.
Web, Graphic, & UX Design
New product page designs
28% increase in total pageviews and monthly average pageviews (increase from 168,011 to 215,463)
27% increase in total and monthly average adds to cart
New cart and checkout page designs
58% increase in checkouts started from cart page (from 5,255 between Jan-Oct 2024 to 8,309 between Nov 2024 - July 2025
Email Marketing
Segmentation strategy
9% increase in average click-through rate
180% increase in average revenue per campaign (over $1,300 average per email)
Intentional Copy & Design
Campaigns sent following my taking on email marketing strategy are making their way to the top 10 performance-metric lists for all content categories (trends, new arrivals, promotions, brand features, etc.)
SEO & Content Strategy
SEO-informed e-commerce collection pages and blog posts
Research-based page creation has led to high-volume visibility and strong mid-funnel intent
Drove 2K+ organic blog clicks with top-ranking content for high-intent keywords, with the top three terms achieving up to 9.3% CTR and #1.5 average position on Google
areas of focus
Digital Marketing Strategy
Web & UX Design
Blogging & Content Development
Graphic Design
Search Engine Optimization
Email Marketing
email marketing excellence
Through strategic and on-brand content development, mindful segmentation, and precision email design, I navigated Scout & Nimble through new revenue territories, orchestrating campaigns that became their highest-grossing campaigns to date.
VIP Early Access to Memorial Day Sale
Date: May 16, 2025
Revenue: $21,452
Open Rate: 37.8%
Click Rate: 54.3%
AOV: $2,145
User-Generated Content Memorial Day Sale Push
Date: May 28, 2025
Revenue: $21,035
Open Rate: 45.5%
Click Rate: 33.1%
AOV: $10,517
Presidents’ Day Sale Extended for VIPs
Date: Feb 22, 2025
Revenue: $12,927
Open Rate: 66.3%
Click Rate: 86.4%
AOV: $4,309
enhanced user experience
E-commerce Product Page UX and Layout Designs
Old Product Page Design
Updated Cart Page
Desktop Before
Desktop After
Updated Mobile Design for Ensured Responsiveness
top blog posts
Extensive Pinterest and Google keyword research and proper SEO implementation has boosted these posts below, written by yours truly, to the most visited posts on our blog, which has a community of over 1 million readers.