Paws & Claws Holistic Animal Clinic
Explore the soft and luxurious world of a branding project designed to cater to upper-class pet owners who seek nothing but the best for their beloved pets.
Print Materials
BUSINESS CARDS
LETTERHEAD
ENVELOPE
Branding Guide
The Rationale Behind the Design
In crafting the branding for Paws & Claws, I aimed for a soft and elegant design to resonate with our upscale clientele who value pampering their pets. Choosing clean sans-serif fonts, I avoided common styles and opted for a more intentional and coordinated look.
The dog and cat silhouettes received a touch of luxury with widened pen lines, positioned between asymmetrical leaves to emphasize holistic pet services. The subdued color palette adds a spa-like feel, aligning perfectly with our target market of upper-class pet owners. The logo communicates both sophistication and the exclusive nature of our services.
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