Columbia Dance Academy

GOALS:

Regain control over website updates, enhance user experience, maximize functionality to streamline communication, and boost organic traffic.

Regaining Freedom & Focusing on What’s Most Important

From a limited-access single-Page Site and manual emails to a fully comprehensive multi-page, parent- and client-friendly Dance Studio Website

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Website Audit

I dove deep into Columbia Dance Academy’s old website—a single-page wonder with scant information, updated once or twice a year by a distant New York company. This intergalactic audit revealed the need for a cosmic overhaul, paving the way for a site that truly reflects the vibrant energy of the studio.

Web & UX Design

I rebuilt the academy’s online presence from the ground up, launching it into the digital cosmos via Squarespace. Now, the site features dedicated pages for every essential aspect—class registration, tuition info, event updates, and more. There’s even a Downloads page for those who still love the feel of printed documents. The site is as graceful and dynamic as the dancers it serves, offering parents and students an intuitive, streamlined experience.

Email Marketing

With the power of Squarespace’s email campaign and automation tools, I’ve armed Columbia Dance Academy with the ability to send branded emails and automated reminders about tuition and events. This not only saves the studio owner tons of time but also ensures that communication stays as smooth and seamless as a well-executed pirouette.

Search Engine Optimization

I infused Columbia Dance Academy’s digital footprint with a touch of SEO magic by optimizing content, meta tags, and site structure—making it easier for parents and potential students to find the academy when they’re searching for the perfect place to pirouette. The result? A cosmic boost in visibility that ensures the studio is always center stage on search engines