Cynthia Jones Jewelry
GOALS:
Polish online presence
Enhance customer experience
Find the SEO sweet spots
Boost conversions
ACHIEVING GROWTH IN ECOMMERCE
What began as a beloved local santa fe brand has evolved into a promising online retailer
Digital Marketing Strategy
From Pinterest ads to subscriber emails, I’m working to ensure every touchpoint is on-brand and on-target, guiding customers straight to Cynthia’s door—whether physical or virtual.
Website Audit
I’m working to unearth hidden gems and cosmic gaps in CJJ’s digital marketing strategy. From untangling the starry mess of uncategorized products to mapping out SEO constellations, this audit ensures Cynthia's brand is shining bright across the e-commerce universe.
Web & UX Design
Styling Cynthia's Shopify e-commerce website to feel as warm and inviting as her Santa Fe studio, the goal is ensuring visitors find exactly what they’re looking for while feeling that personal touch whether they're browsing from a cozy nook or on-the-go.
Email Marketing
Working with Cynthia’s email and social campaign manager, we’re transforming Cynthia's emails into more than just messages—we’re crafting campaigns that are as personal and unique as her jewelry, from welcome greetings to special offers that make inboxes twinkle.
Blogging & Content Development
Every piece of Cynthia's story deserves to sparkle. We’re spinning her inspirations, collections, and jewelry tips into content that glows with personality, drawing in readers like moths to a starlit flame.
Search Engine Optimization
My SEO solutions are designed to set your online presence for residual month-over-month search-engine traffic, without having to dip into your ad spend.
Brand Building
Every CJJ element, from logo to messaging, refelcts the handmade soul of her jewelry, creating a brand that feels as authentic and timeless as the pieces themselves.