E-commerce & Blog SEO, Copywriting & Content Strategy

Discover the hard work I’m doing in my current role, where I manage e-com and blog SEO research and implementation; web content strategy and development; and graphics designing, scheduling, and monitoring.

Top Blog Posts

Extensive Pinterest and Google keyword research and proper SEO implementation has boosted these posts below, written by yours truly, to the most visited posts on our blog, which has a community of over 1 million readers.

3 Tips for How to Mix and Match Leather & Fabric Sofas

Unveiling the 2024 Interior Design Trends | 8 Trends to Make Your Own

Kitchen Trends 2023 | 8 Must-See Trends That Will Last

Design Style Feature | 7 Key Elements of the Organic Modern Style

10 Interior Design Trends on the Rise in 2023

Best Wood for Outdoor Furniture | 7 Type of Wood We Love

Blog Topic Selection

Given much of our blog traffic comes from Pinterest, I look at Pinterest Trends and top performing pins to start brewing up ideas for upcoming blog posts based on planned campaigns for the month. After extensive Google keyword research and a deep-dive into our event tracking and search performance analytics, I use my findings to determine what topics will perform well on the blog, and which would be better as product collection pages on our ecommerce site..

Writing Process

Many of our blog posts are fueled by the expertise and ideas from our President and Lead Interior Designer of our sister brand, others are based more on research, and a lot are a healthy mix of both. Once each post goes through the information-gathering phase, I create an outline to ensure we’re covering the most important elements. I then take the words and shape them into something our readers can resonate with using a tone that’s friendly, conversational, and respectful yet informational and educated.