Tech Crowd Social Media Statistics Infographic
I was tasked with creating an infographic for Tech Crowd Magazine that would illustrate the popularity and usage frequency of various social media channels among U.S. adults over a specific time period to provide insights into use and frequency of use of each platform.
Storytelling with Data
Creating an infographic requires translating data into a compelling narrative. The firs thing you’ve got to do is identify key trends, relationships, and insights within the data to determine the best way to present them in an engaging and easily understandable way.
Visual Hierarchy
I took advantage of bold colors and fonts and determined a layout that would direct the viewer’s attention to the most important information first, then guide them through the content in a sensible order. This ensures that the key takeaways are easily discernible.
Simplicity & Clarity
The importance of maintaining simplicity in design and clarity in communication can’t be understated. An infographic like this should convey complex data in way that avoids visual clutter and extraneous elements.
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