“Freaky Friday” Magazine Cover Swap
The mission with this project was to create two different magazine covers using the same image that spoke to two entirely different target markets, one for a young audience, the other for an older audience. It was up to us to choose the magazine theme, so I chose nature.
COVER FOR YOUTHFUL AUDIENCE
COVER FOR MATURE AUDIENCE
Key Takeaways
Choosing a Topic & Image
It was important I choose a topic that could translate to both youthful and older audiences, so I chose to lean into the nature-inspired themes, landing on a National Geographic-style feature of zebras. The pattern of the zebra offered some fun opportunities for the kids’ cover design, and I knew it would also lend itself well to a more sophisticated depiction for the adult-audience cover design.
One Image, Two Audiences
For the kids’ cover design, I opted for bright colors and bold patterns and strokes to help things pop out and feel fun and vibrant. When designing the cover for a more sophisticated audience, I allowed the zebra’s pattern to be the center of attention, keeping more subdued tones and filters for the final design.
Establishing the Tones
When catering to each of these very different audiences, it was crucial to choose font styles and messaging that would resonate respectively. That said, the kids’ cover design showcases large, block-letter-style typefaces that are easy to read as well as fun and playful messaging. The cover for the adult audience instead features typefaces that give an intelligent feel combined with equally sophisticated copy.
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