Helix Specialty Diagnostics Trade Show Banner
Helix Specialty, a specialty clinical testing facility in Columbia, MO, was in need of some signage for an upcoming trade show they were going to attend.
Key Takeaways
Cautiousness is Key
Designing for big prints like these can be very scary! The cost that goes into printing them can’t be underestimated when it comes to ensuring the files sent are error-free and formatted perfectly when sending them off to print.
Cohesiveness Overall
When selecting banners for a trade show booth, it is essential to ensure they complement each other aesthetically, even in cases of uncertain placement. Every banner boasts a distinct design that harmonizes seamlessly with the others, regardless of their final arrangement at the event.
Informational Hierarchy
The placement of elements on these banners is so important in order to properly guide the viewer's gaze and movement. Considering the average height of a person, I positioned the most vital information nearer to the top, while secondary and tertiary details are further down on the banner.
Continue exploring print projects…