Luxury Furniture & Decor Brand

WEB & GRAPHIC DESIGN | UX DESIGN | SEO | EMAIL MARKETING

At-a-Glance Achievements

As the digital experience navigator and marketing constellation architect for Scout & Nimble, I orchestrate comprehensive campaigns across multiple channels while mapping strategic pathways through our entire ecommerce ecosystem.

Web & UX Design

New product page designs

28% increase in total pageviews and monthly average pageviews (increase from 168,011 to 215,463)
27% increase in total and monthly average adds to cart

New cart and checkout page designs

58% increase in checkouts started from cart page (from 5,255 between Jan-Oct 2024 to 8,309 between Nov 2024 - July 2025

DIVE DEEPER

Email Marketing

Segmentation strategy

9% increase in average click-through rate
180% increase in average revenue per campaign (over $1,300 average per email)

Intentional Copy & Design

Campaigns sent following my taking on email marketing strategy are making their way to the top 10 performance-metric lists for all content categories (trends, new arrivals, promotions, brand features, etc.)

DIVE DEEPER

SEO Improvements

SEO-informed e-commerce collection pages and blog posts
- Research-based page creation has led to high-volume visibility and strong mid-funnel intent
- Drove 2K+ organic blog clicks with top-ranking content for high-intent keywords, with the top three terms achieving up to 9.3% CTR and #1.5 average position on Google

Email Marketing Excellence

Through strategic and on-brand content development, mindful segmentation, and precision email design, I navigated Scout & Nimble through new revenue territories, orchestrating campaigns that became their highest-grossing campaigns to date.

Explore Recent Scout & Nimble Emails